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Brooks I.D. Program

December 2009 Newsletter
01/20/2010 | Steve DeKoker

A NEW DECADE…
Eight more days until a new decade… yikes!  This decade has been a monumental one for me personally - two college graduations, marriage, home purchases, and Brooks - and running has been a leveling constant throughout.  As I log my December mileage I tally more than 25,000 miles this past decade; that’s a lot of trials of miles and miles of trials.  Brooks has encouraged me to run my best these past six years.  I hope that Brooks will inspire you to run and be active in 2010 and beyond!

Happy Running,

Steve DeKoker
CARIN SCHMIDT
GILBERT,
AZ
STEVEN KENT
NORTH BEND,
WA
DANI RUSSELL
ASHBURN,
VA
MIKE
CARRIGLITTO
STOWE,
PA
JEFF HINTLIAN AND SHELLEY FLUEGGE
WALTHAM,
MA AND KINGMAN, AZ
MATT
MCCLELLAND
QUINCY,
IL
LAURIE DYMOND
CHAMBERSBURG,
PA
BLUESTREAK AND P.A.C.E.
Let me begin by saying that if you’re in the Inspire Daily Program, you ARE an influencer in running.  In fact, there are so many qualified members of this program that we decided to cut back on general product sponsorships and allocate more resources to programs like the race series, regional events, positive media awards, and the Flotrack ID micro Web site.  (see side for details).

However, we did create two levels, P.A.C.E. (Performance And Coaching Elite) and Bluestreak, for members with exceptional influence or unabiding passion for Brooks.

In reponse to several questions regarding the selection criteria for these groups I wanted to provide a few examples of Bluestreak members below.  These members represent our highest level of sponsorship.  Anyone can obtain this level in the future by demonstrating their passion for Brooks and becoming more involved
in their respective running communities.

Greg Meyer - Greg is the last American male to win the Boston Marathon… enough said!  However, he also coaches a successful high school program in Michigan, and continues to speak on Brooks behalf at major marathons including… you guessed it - Boston.

Lesley Higgins - Lesley was a former All-American at the University of Colorado and made the finals of the women’s steeple chase in the 2008 Olympic Trials.  She also
helps recruit, organize, and manage the NYAC women’s running team; NYAC has one of the most competitive woman’s teams in the country.

Tom Cotner - If you run and live in the Seattle-metro area you know Tom.  Tom is a former board member of the University of Washington medical school and is a USTAF board member and race course certifier.  He coaches for Club Northwest and also coaches most of the elite athletes in the greater Seattle area.

Diane Groff - Diane is a two-time breast cancer survivor.  She coaches a group of other cancer survivors, races as a competitive age-group athlete, writes for the National Association of Team Survivor Quarterly Newsletter, has an active blog, and is active in numerous events, seminars, and talks.

These are only a few examples of the members of Team Bluestreak and the I.D. Program.  In 2010 we plan to share more of your stories and passions through our new ID micro Web site.  If you have
an inspirational story involving yourself or another member, please send me an email so I can share it with everyone.
WOMEN’S I.D. ELITE COLLECTION
ROCK ‘N’ ROLL OFFER!

Below is a message created specially for I.D. members…

"Take life by the horns.  Be a part of the Inaugural Rock ‘n’
Roll Dallas Half Marathon coming March 14, 2010.  Run, Rock, giddy up.

On February 28, the world’s best will race at the Inaugural Rock ‘n’ Roll Mardi Gras Marathon & 1/2 Marathon.  Join them for a fast and festive run through the French Quarter. Decadence at its best.  Savor New Orleans.

ID members SAVE $10 off the Dallas and Mardi Gras entry fees with online code:  BrooksID.  Offer expires January 15. Register today at www.runrocknroll.com .
2010 MICRO SITE
In early February we will unveil a new ID micro Web site created by Flotack exclusively for I.D. members.  There will be user accounts, message boards, video updates, member profiles, product info, and the new race series.  This will be a one-stop shop for all things Inspire Daily!
RACE SERIES
We are also creating a new race series exclusively for you! There will be 376 awards ranging from free product to travel expenses to a Rock ‘n’ Roll vacation package.  To be eligible all you need is membership in the Program, a user account on the new micro site, and to enter race results when you complete them.  There will be two national champions, 20 regional champions, 100 state champions, 100 state runner ups, and 100 state second runner ups.  There will also be random monthly and quarterly prize drawings.  I will provide more info on the
series in early January.
POSITIVE MEDIA EXPOSURE AWARDS RETURN
Dozens of you took advantage of the PME awards in 2009.  I received race pictures published in magazines, journals, and
Web sites, and articles written mentioning Brooks and Brooks I.D.  You can download the current PME form at www.brooksrunning.com/id and it will eventually be on the new ID micro Web site.  Remember, any time you give positive exposure to Brooks
you are eligible for an award whether it’s a picture, video,
article, speaking engagement, etc.
2010 UNIFORMS
The new uniforms will be mailed to everyone in early
February.  I included the pictures of the women’s collection below.  It includes the women’s shimmel, shorts, jacket, and long sleeve Equilibrium.  The men’s collection is similar with slight variations.

Please note: If you answered "coach" on the application you will receive the jacket instead of the singlet and shorts.

If you answered "club team" or "triathlete" you will NOT receive the singlet.

They are expensive to produce and we don’t want to send them to members who won’t wear them.  However, if you plan to also compete in running races or your club team has changed you can request a singlet and shorts prior to February.

Filed in Brooks I.D. Club Team, Brooks I.D. Member, Brooks I.D. Program, I.D. Newsletter, Rock 'n' Roll Series
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October Newsletter
01/15/2010 | Steve DeKoker

MARATHON SEASON…
For those of you running marathons…we salute you!

I often wonder why the arbitrary distance of 26.2 miles compels us to change our sleeping, eating, and daily life routines to ultimately torture our bodies. I’ve tried to convince my exercise-declined family to run, but my ultimate lack of rationality becomes my downfall. However, I’m relentless and will continue to ask, "anyone want to join me for a 90 minute run before we eat turkey? It makes nap time so much sweeter!"

Happy Running,

Steve D.
CAROLINE
GREGORY
DEL MAR,
CA
BRAD SMYTHE
RALEIGH,
NC
BRIAN WILTON
LAKE COMO,
NJ
SHYAMALI
VITHANAGE
COUNCIL BLUFFS,
IA
CHRIS LAYMAN
HELOTES,
TX
JIMI YOUNG
LAINGSBURG,
MI
NATHAN MORGAN AND
RICHARD STOTLAR
GREENVILLE AND ORIENTAL,
NC
TOM DEVLIN
JENKINTOWN,
PA
SHOUT OUTS!
There were so many shout-outs this past month that I’ve decided to give everyone a huge - Congratulations! Many of you set new personal records, won races, set new age-group marks, and fulfilled
personal goals. Great work, team!
Rock on!

Most of you are familiar with the Rock ‘n’ Roll Marathon Series with prominent races across the country.  Well, Brooks Sports recently signed an contract to be the exclusive apparel and footwear sponsor for the entire Rock ‘n’ Roll Series through 2012.  We plan to tailor many of our Inspire Daily events and programs around
this Series in 2010 and are excited about the doors in opens for Brooks Sports on many significant levels.
>>Read the official press release here !
TWO MEMBERS CONNECT…
A note from a fellow I.D. Member…

"I wanted to write and share a great experience I had this weekend in San Jose. My wife and I made the drive down for this Rock ‘n’ Roll 1/2 on Sunday. Right around mile 5 I met another I.D. Member, Terry from just north of Memphis, TN. We ran together for most of mile 5 and, as much as was possible in the middle of a half marathon, connected. Coincidence happens all the time, but running into another I.D. Member in the middle of a race and to have it be a fellow from across the country who happens to be from your home state (I grew up in Chattanooga, TN) was awful fun. In addition to being an all around great guy, Terry has run all of the Rock ‘n’ Roll races since the April Nashville race. With 7 RnR’s under his belt he made me think about the Twitter post that I think I remember saying that Brooks was going to become the official shoe of RnR for 2010. Terry seems to be spreading the work ahead of the curve. Thanks again for including me in the I.D. Program this year. It has already been a blast and I hope to continue next year!"

Jamie Collie
San Rafael, CA
BROOKS ATHLETES TRIUMPH AT MYOMED RAGNAR

Congratulations to Jeff Delauter, Tim Fisler, Susan Graham-Gray, and Bret Mower (I.D. Members) along with 8 other local area runners who triumphed in a field of 156 teams to win the prestigious MyoMed 199.3 Mile Ragnar Relay on Sept 25-26. The team averaged 6:49 pace and ran a total time of 22:42:52. The team traversed over miles of rural back roads, up and down MD/WVA mountains, through urban jungles, curvy park trails, suburbia, rain, night and day conditions and the C&O canal. The team beat the second-place shoe-sponsored team "Saucony Rocks" by over 28
minutes.
2010 PROGRAM RENEWALS
The 2010 Program renewal process with begin in a few weeks. I will send everyone a notification email. There are also some
changes to the 2010 program - mostly good - that I will announce at that time. Make sure to check your in-box!
Filed in Brooks I.D. Club Team, Brooks I.D. Member, Brooks I.D. Program, Rock 'n' Roll Series
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November Newsletter
11/07/2008 | Steve DeKoker

A WORD ABOUT LOYALTY . . .
Unfortunately, I have recently been approached by several Brooks employees who encountered I.D. Members at events wearing competitor’s clothing and/or footwear. Please remember that you agreed to a contract to exclusively wear Brooks running shoes and apparel when you run. If you have a problem with this agreement I can easily give your sponsorship to another program applicant. For the 99 percent of you who consistently exhibit loyalty: Thank you, and please continue to support us because we love supporting you!!!
Brooks I.D. Member ALICE KASSENS
ALICE
KASSENS
 MEMBER SINCE 2003
Brooks I.D. Member DARRIN POCZA
DARRIN
POCZA
 MEMBER SINCE 2007
Susan Empey, Brooks I.D. Member
SUSAN
EMPEY
 MEMBER SINCE 2006
SHOUT-OUTS!
Jason Saitta - Jason won the Boulder Marathon in a time of 2:34 :36. Nice work, Jason!

Joshua Sherrod - Josh won the Army 10 mile in Balad, Iraq in a time of 58:51. Great job, Josh and thanks for serving our country!

Charles Lindsey - Charles just completed 30
straight years of running every day and over 50,000 miles!
He’s been running in Brooks exclusively since the early 1970’s and has run too many races to count. That is quite an accomplishment, Charles. Congratulations!

Katie Brooks - Katie recently finished as the top US woman in the 20-25 age category at the Duathlon World Championships. Way to go, Katie!

Matthew Clancy - Matthew won the 35-39 year old
category for the North Carolina Triathlon Series. He beat 557 competitors in his age group. Nice job, Matt!

Susan Empey and Megan Arbogast - These two ladies finished first and second in the US Masters Marathon Championships at the Twin Cities Marathon. Susan ran 2:50 beating Megan who finished in 2:51—both great times on a slow day! Way to go ladies! Susan is also our Featured I.D. Member for November. Check out her profile at brooksrunning.com/ID.
EVENTS
A total of 31 I.D. Members helped at the Brooks booth at this year’s Marine Corps Marathon Expo. We also had a “Deluxe Porta-Potty” near the start on race day and everyone wearing Brooks shoes or apparel was treated to a warm bathroom with towels and mints. Thanks to everyone who helped make this event a
success!
2009 MEMBERSHIP
In the next week or less I’ll be sending out an email about our change to a new pro-purchase Web site, 3point5. 3point5 will allow you to enter an initial password, and then create your own user name and password for future purchases. Also, all the items on the site are listed at your discount.

To officially transfer your information to the new system and establish my 2009 program I will need you to complete a renewal application that I plan to send next week. Please make this a priority as it’s essential for me in this transition! In late December or early January I will be assigning sponsorship levels for everyone. Please email me with any questions regarding the upcoming transition.

Happy Running!

- Steve
2009 MEMBER TEE
A few weeks ago I sent out a survey asking you to vote on your
favorite design for the 2009 Member Tee. The top two
vote-receiving designs were very close, so I’ve decided to make
both tees and give you the option to choose! Nearly 700
members voted and although all the designs received a minimum of seven percent of the total vote, our winners received 24% and 26% of the vote respectively. I will be distributing the tees in early 2009!

2009 I.D. Member Tee
USATF CLUB #220
I always encourage athletes to join a local running club and
compete at local, regional, and national events. However,
some of you don’t have a good club to join so I created the Brooks I.D. Club Team. I am inviting anyone who desires to race at the USATF XC Club Championships in Spokane, WA, on Dec. 13 to run with us. I currently have a men’s open team but would love to fill a women’s open, and men’s and women’s masters teams as well.
If you would like to compete I will coordinate the teams, provide
uniforms, and we will have a pre- and post-race get together.
You will need to join USATF at www.usatf.org, assign team #220 as your preferred team and receive an official USATF number to compete. Drop me an email if you are interested—the more the better! Please do not quit another team to compete—this is for members who are NOT currently affiliated with a club team.
OCTOBER RECAP
If you missed October’s Newsletter, here is a recap of the
announcements: Elite Wear Testers - We have combined with our footwear department to create an elite wear test program. Applications can be found on the I.D. website and finished forms mailed to weartesting@brooksrunning.com. Please be patient as our new program manager is still sorting through applications.

Age-Group Awards - Next year at 13 races across the country I am providing Age-Group Awards for Open, Sub-Masters, and Masters Categories. The beauty of the program is you only compete against other I.D. Members! The highlight of the award package is a sweet new Brooks Belt Buckle I had specially made for this program. Check the I.D. blog and website for the list of races.
Filed in Brooks I.D. Club Team, Brooks I.D. Program, Elite Wear Testing Program, USATF XC Club Championships
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