Brooks I.D. Program
 
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Brooks I.D. Program

A NEW DECADE…
Eight more days until a new decade… yikes!  This decade has been a monumental one for me personally - two college graduations, marriage, home purchases, and Brooks - and running has been a leveling constant throughout.  As I log my December mileage I tally more than 25,000 miles this past decade; that’s a lot of trials of miles and miles of trials.  Brooks has encouraged me to run my best these past six years.  I hope that Brooks will inspire you to run and be active in 2010 and beyond!

Happy Running,

Steve DeKoker

CARIN SCHMIDT
GILBERT,
AZ
STEVEN KENT
NORTH BEND,
WA
DANI RUSSELL
ASHBURN,
VA
MIKE
CARRIGLITTO
STOWE,
PA
JEFF HINTLIAN AND SHELLEY FLUEGGE
WALTHAM,
MA AND KINGMAN, AZ
MATT
MCCLELLAND
QUINCY,
IL
LAURIE DYMOND
CHAMBERSBURG,
PA
BLUESTREAK AND P.A.C.E.
Let me begin by saying that if you’re in the Inspire Daily Program, you ARE an influencer in running.  In fact, there are so many qualified members of this program that we decided to cut back on general product sponsorships and allocate more resources to programs like the race series, regional events, positive media awards, and the Flotrack ID micro Web site.  (see side for details).

However, we did create two levels, P.A.C.E. (Performance And Coaching Elite) and Bluestreak, for members with exceptional influence or unabiding passion for Brooks.

In reponse to several questions regarding the selection criteria for these groups I wanted to provide a few examples of Bluestreak members below.  These members represent our highest level of sponsorship.  Anyone can obtain this level in the future by demonstrating their passion for Brooks and becoming more involved
in their respective running communities.

Greg Meyer - Greg is the last American male to win the Boston Marathon… enough said!  However, he also coaches a successful high school program in Michigan, and continues to speak on Brooks behalf at major marathons including… you guessed it - Boston.

Lesley Higgins - Lesley was a former All-American at the University of Colorado and made the finals of the women’s steeple chase in the 2008 Olympic Trials.  She also
helps recruit, organize, and manage the NYAC women’s running team; NYAC has one of the most competitive woman’s teams in the country.

Tom Cotner - If you run and live in the Seattle-metro area you know Tom.  Tom is a former board member of the University of Washington medical school and is a USTAF board member and race course certifier.  He coaches for Club Northwest and also coaches most of the elite athletes in the greater Seattle area.

Diane Groff - Diane is a two-time breast cancer survivor.  She coaches a group of other cancer survivors, races as a competitive age-group athlete, writes for the National Association of Team Survivor Quarterly Newsletter, has an active blog, and is active in numerous events, seminars, and talks.

These are only a few examples of the members of Team Bluestreak and the I.D. Program.  In 2010 we plan to share more of your stories and passions through our new ID micro Web site.  If you have
an inspirational story involving yourself or another member, please send me an email so I can share it with everyone.

WOMEN’S I.D. ELITE COLLECTION
ROCK ‘N’ ROLL OFFER!

Below is a message created specially for I.D. members…

"Take life by the horns.  Be a part of the Inaugural Rock ‘n’
Roll Dallas Half Marathon coming March 14, 2010.  Run, Rock, giddy up.

On February 28, the world’s best will race at the Inaugural Rock ‘n’ Roll Mardi Gras Marathon & 1/2 Marathon.  Join them for a fast and festive run through the French Quarter. Decadence at its best.  Savor New Orleans.

ID members SAVE $10 off the Dallas and Mardi Gras entry fees with online code:  BrooksID.  Offer expires January 15. Register today at www.runrocknroll.com .

2010 MICRO SITE
In early February we will unveil a new ID micro Web site created by Flotack exclusively for I.D. members.  There will be user accounts, message boards, video updates, member profiles, product info, and the new race series.  This will be a one-stop shop for all things Inspire Daily!
RACE SERIES
We are also creating a new race series exclusively for you! There will be 376 awards ranging from free product to travel expenses to a Rock ‘n’ Roll vacation package.  To be eligible all you need is membership in the Program, a user account on the new micro site, and to enter race results when you complete them.  There will be two national champions, 20 regional champions, 100 state champions, 100 state runner ups, and 100 state second runner ups.  There will also be random monthly and quarterly prize drawings.  I will provide more info on the
series in early January.
POSITIVE MEDIA EXPOSURE AWARDS RETURN
Dozens of you took advantage of the PME awards in 2009.  I received race pictures published in magazines, journals, and
Web sites, and articles written mentioning Brooks and Brooks I.D.  You can download the current PME form at www.brooksrunning.com/id and it will eventually be on the new ID micro Web site.  Remember, any time you give positive exposure to Brooks
you are eligible for an award whether it’s a picture, video,
article, speaking engagement, etc.
2010 UNIFORMS
The new uniforms will be mailed to everyone in early
February.  I included the pictures of the women’s collection below.  It includes the women’s shimmel, shorts, jacket, and long sleeve Equilibrium.  The men’s collection is similar with slight variations.

Please note: If you answered "coach" on the application you will receive the jacket instead of the singlet and shorts.

If you answered "club team" or "triathlete" you will NOT receive the singlet.

They are expensive to produce and we don’t want to send them to members who won’t wear them.  However, if you plan to also compete in running races or your club team has changed you can request a singlet and shorts prior to February.

MARATHON SEASON…
For those of you running marathons…we salute you!

I often wonder why the arbitrary distance of 26.2 miles compels us to change our sleeping, eating, and daily life routines to ultimately torture our bodies. I’ve tried to convince my exercise-declined family to run, but my ultimate lack of rationality becomes my downfall. However, I’m relentless and will continue to ask, "anyone want to join me for a 90 minute run before we eat turkey? It makes nap time so much sweeter!"

Happy Running,

Steve D.

CAROLINE
GREGORY
DEL MAR,
CA
BRAD SMYTHE
RALEIGH,
NC
BRIAN WILTON
LAKE COMO,
NJ
SHYAMALI
VITHANAGE
COUNCIL BLUFFS,
IA
CHRIS LAYMAN
HELOTES,
TX
JIMI YOUNG
LAINGSBURG,
MI
NATHAN MORGAN AND
RICHARD STOTLAR
GREENVILLE AND ORIENTAL,
NC
TOM DEVLIN
JENKINTOWN,
PA
SHOUT OUTS!
There were so many shout-outs this past month that I’ve decided to give everyone a huge - Congratulations! Many of you set new personal records, won races, set new age-group marks, and fulfilled
personal goals. Great work, team!

Rock on!

Most of you are familiar with the Rock ‘n’ Roll Marathon Series with prominent races across the country.  Well, Brooks Sports recently signed an contract to be the exclusive apparel and footwear sponsor for the entire Rock ‘n’ Roll Series through 2012.  We plan to tailor many of our Inspire Daily events and programs around
this Series in 2010 and are excited about the doors in opens for Brooks Sports on many significant levels.
>>Read the official press release here !
TWO MEMBERS CONNECT…
A note from a fellow I.D. Member…

"I wanted to write and share a great experience I had this weekend in San Jose. My wife and I made the drive down for this Rock ‘n’ Roll 1/2 on Sunday. Right around mile 5 I met another I.D. Member, Terry from just north of Memphis, TN. We ran together for most of mile 5 and, as much as was possible in the middle of a half marathon, connected. Coincidence happens all the time, but running into another I.D. Member in the middle of a race and to have it be a fellow from across the country who happens to be from your home state (I grew up in Chattanooga, TN) was awful fun. In addition to being an all around great guy, Terry has run all of the Rock ‘n’ Roll races since the April Nashville race. With 7 RnR’s under his belt he made me think about the Twitter post that I think I remember saying that Brooks was going to become the official shoe of RnR for 2010. Terry seems to be spreading the work ahead of the curve. Thanks again for including me in the I.D. Program this year. It has already been a blast and I hope to continue next year!"

Jamie Collie
San Rafael, CA

BROOKS ATHLETES TRIUMPH AT MYOMED RAGNAR

Congratulations to Jeff Delauter, Tim Fisler, Susan Graham-Gray, and Bret Mower (I.D. Members) along with 8 other local area runners who triumphed in a field of 156 teams to win the prestigious MyoMed 199.3 Mile Ragnar Relay on Sept 25-26. The team averaged 6:49 pace and ran a total time of 22:42:52. The team traversed over miles of rural back roads, up and down MD/WVA mountains, through urban jungles, curvy park trails, suburbia, rain, night and day conditions and the C&O canal. The team beat the second-place shoe-sponsored team "Saucony Rocks" by over 28
minutes.

2010 PROGRAM RENEWALS
The 2010 Program renewal process with begin in a few weeks. I will send everyone a notification email. There are also some
changes to the 2010 program - mostly good - that I will announce at that time. Make sure to check your in-box!
2009 IS UPON US . . .
2009 is upon us and the I.D. program is in full swing! By now, you should have received an order code for our new site, www.brooksrunning.com/pro. We hope you enjoy the new site and its ease-of-use. Please note that we have changed the shipping charges to reflect our policy on brooksrunning.com: $6.95 per order and free on orders over $125. With so many new programs and events in 2009 I’m running out of space in my newsletter so please take a moment to read the columns below.

Happy Running,

Steve D.

KELLY JOHNSON

BEAVERTON,
OR

KEVIN
STACK

RESTON, VA
ROB
THOMAS

RESTON, VA
SHOUT-OUTS!
MAGGIE FREEMAN - Maggie finished as the 3rd woman
in the Beach to Battleship Ironman in 10:55:04. Way to go, Maggie!

KURT FIENE - Kurt was the 1st visually impaired finisher at the California International Marathon in 2:50:00.Nice job, Kurt!

WAYNE ROBERTS - The end of 2008 signified a 29-year running streak for Wayne with 59,442 miles logged, and an average of 5.6 miles per day. We all admire your commitment, Wayne. Congrats!

KEVIN STACK - In 19 degree temps and windy conditions, Kevin finished 3rd overall in the Reindeer Romp 5k. Nice work, Kevin!

LARRY MILLER - Larry recently completed the Acrossthe Years 72-hr race running 161 miles between Dec 29 and Jan 1. He told me he is walking normally now. Great accomplishment, Larry!

KELLY FILLNOW - Kelly is our Featured I.D. Member for January. She is a personal fitness coach and elite runner in North Carolina where she attended Duke University and began running for the cross-country team to get in shape for tennis. Read Kelly’s profile at www.brooksrunning.com/id.

BROOKS I.D. CAMP ‘09
Have you visited the most beautiful mountain in the Continental U.S.? Have you spent time with Brooks “celebrities”? Have you ever wanted to spend a weekend with other I.D. members, eat good food, run on some spectacular trails, or discuss training philosophy with other coaches? Next month I will be sending an invitation to all members to join the Brooks team for a three-night camp at the base of Mt. Rainier at Crystal Mountain Resort. Unfortunately, we only have space for 100 members. If member demand exceeds our limit we will use a random selection process to choose participants. The tentative camp dates are June 18-21, 2009, so keep your calendar open!
CLOSE-OUT APPAREL!
The Brooks sales team approached me with a special offer for I.D. Members. In order to create room for Spring 09 apparel lines, they are offering all current apparel styles on the pro site (www.brooksrunning.com/pro) for 60% off suggested retail. The discount will appear on all apparel when you log into your account (no additional code necessary). Additionally, if you are a coach or running group leader and your team needs gear, I have a handful of codes for 70% off suggested retail if you intend to purchase 20 or more items. Please contact me if you are interested in a team deal. Both offers will expire at the end of January.
EVENTS
HOUSTON 1/2 MARATHON CHAMPS
We have 23 athletes, including the Hansons-Brooks teams, in the elite field this weekend at the USATF 1/2 Marathon Championships. The field includes four former Olympians, including Hansons member Brian Sell.

HOUSTON, DISNEY, AND 3M

If you ran the Disney Marathon or intend to run the Houston
Marathon or 3M 1/2 Marathon this month you are eligible for our first I.D. age-group awards. If you are entered in one of these races, please email me your race and goal time. The belt-buckle is calling your name…

SWEAT365.COM
Many of you actively post on our I.D. Yahoo Group and while it is a great forum for discussion, we have a new and improved forum. Sweat365.com, the brooksrunning.com partner that hosts this blog, is creating an exclusive I.D. section that will include a map showing nationwide membership, user profiles, member pics, and race updates. It will also have interactive message boards for user groups such as trail and ultra runners, track and field, triathlon, coaches, and more. I will be sending an invite to all members in early February so check your Inbox.
POSITIVE MEDIA EXPOSURES
The positive media exposures have begun! If you visit www.brooksrunning.com/id, you will find an application that you can complete and submit anytime you have a positive media exposure. I will be reviewing the applications monthly and sending out award codes to eligible candidates. Did anyone say “Free Gear”?
’TIS THE SEASON…
To renew your membership!  You should have received an email with a link to the 2009 membership renewal application.  If not, please visit: www.brooksrunning.com/id. You must complete the renewal application to be a part of the 2009 Inspire Daily Campaign.  I will be contacting individuals in early January about sponsorship packages so please be patient as I review applications.  And finally, I’d like to wish everyone a wonderful Holiday season and as always–Happy Running!

Steve

CAROL
REWICK

VACAVILLE,
CA

CHRIS GARGES

BETHLEHEM,
PA

CHRIS HUGHES

RICHARDSON,
TX

STEVEN WRAY

BURLESON, TX

SHOUT-OUTS!
TONY D’AMATO - While stationed in Kabul, Afghanistan, Tony won the Marine Corps Marathon shadow race for the Air Force.  Nice work, Tony!

AARON PALAIAN - Aaron is the race director for three races in Texas where he spotlights Brooks and has received kudos from area sales reps.  His first race, the Monster Mash 5/10k was a success.  Thanks, Aaron!

CAROL REWICK - Carol won her third straight Helen Klein 50 miler in Northern California.  She also sells a lot of Brooks shoes at the Fleet Feet Vacaville store that she owns and runs.  Great job, Carol!

TOM DEVLIN - Tom recently ran a 5k PR and helped coach the La Salle College HS girls team to a 2nd Place Finish at the State XC Meet.  Nice job, Tom!

CHRIS DOWNER - Chris coached his boys and girls XC teams to an Indianapolis state championship last month! Kudos, Chris!

HERB TOLBERT - A HS coach and avid runner, Herb recently placed second in the 60-65 Age Group at the Philly Marathon in a time of 3:18:46.  Nice work, Herb!

EVAN GRAVES - Evan was 3rd overall finisher at the Philly Marathon in 2:24:38.  Great time, Evan!

DAN COURTNEY - Dan coached his HS girls and boys XC teams to class DD sectional championships and was voted the coach-of-the-year!  Congrats, Dan!

MARK CUCUZZELLA - Mark is our profiled I.D. Member for December.  Mark is a competitive marathoner, who
helps coach elite runners with the Air Force, and is also a physician and associate professor in West Virginia.  You can view Mark’s profile at www.brooksrunning.com/id.

POSITIVE MEDIA EXPOSURES
Many of you are quoted in local journals and newspapers, or have your pictures posted following great race finishes.  I want to reward you for giving Brooks positive exposures in the media.  For 2009, I will be posting a form on our Web site that you can download and complete when you have such an exposure.  If you are quoted in a journal, newspaper, or Web forum and you mention “Brooks” or “Brooks I.D.” I will give you $25 to purchase Brooks products online at brooksrunning.com.  Similarly, if you have your picture published clearly wearing Brooks gear, you are eligible to receive the same award.  These awards will be limited to 4 per individual, for a $100 maximum.  Look for the form online in the next few weeks!
2009 UNIFORMS
For the 2009 campaign we will be using the I.D. Elite Short (men’s/women’s), Speed Short, and I.D. Elite Singlet /Tank for racing.  The red I.D. Singlet is fine as well.  There are big plans for uniforms in 2010, but product development takes time, so please plan to order the I.D. Elite gear (formerly called Infiniti) for 2009.
HOUSTON, DISNEY, OR 3M?
If you have registered to run any of these three races in January, you are eligible for the first Age Group Awards of 2009!  All you need to do is email me and tell me which race you are running, and your goal time.  The top Open, Sub-Master, and Master female and male runners in each race will win an award package.  Also, the individual who finished closest to his or her goal time will win as well.  Good luck!
USATF XC CLUB CHAMPIONSHIPS
On Dec. 13, many I.D. Members will be racing in Spokane, WA, at the USATF XC Club Championships.  In addition to our members racing for their respective club teams, we have a Men’s Open and Masters team representing the Brooks I.D. Program.  Below is the list of athletes competing for team #220.  Also, all Brooks-sponsored athletes are welcome to join us for a post-race social with appetizers and drinks at the Spokane Winger’s Grill & Bar, (14742 E. Indiana Ave. at the Valley Mall), from 4-6 p.m.  Wish us luck!

Men’s Open

Steve DeKoker

Jesse Williams

Forest Braden

Mike Bresson

Jason Hubbard

Josh Hadway

Matt Cusack

Greg Gallagher

Men’s Masters

Dan Boyle

Mark Brady

Clark Gilbert

Gordon Clark

Earl Fenstermacher

AJ Martineau

Mark Cucuzzella Smiling at the 2008 JFK 50 Mile Finish

Mark Cucuzzella at the JFK 50 mile

Ed. note: Mark Cucuzzella is Brooks’ Featured I.D. Member for December 2008. He sent us this blog entry describing his experience in the recent JFK 50 Miler.

Most citizens of Shepherdstown, West Virginia, awoke Saturday morning Nov 22, saw the wind and the mercury at 20 degrees, wisely stayed in bed or brewed some more coffee, unaware that in their backyard the oldest and largest ultramarathon was taking place- the JFK 50 mile run.  An ultramarathon is any distance greater than a marathon, this one coming in at 50.2 miles.  Over 1000 runners enter the race, which is large for ultras.  This race is so popular all the spots were filled in early August.

The first JFK 50 Mile Challenge was held in the spring of 1963 spurred on by President Kennedy’s call for improved fitness for all Americans. Bobby Kennedy reportedly did a non-stop 50 mile hike in 17 hours (U.S. News & World Report, February 25, 1963). After the assassination in November 1963 the race name changed to the JFK 50 Mile Memorial. This was the 46th edition of the race.

The Washington County, Maryland course rises up South Mountain from Boonsboro, crosses the Appalachian Trail (AT) for 14 miles until a rocky descent to Weverton, cruises up the Chesapeake and Ohio (C&O) Canal towpath for 26 miles, and then finishes with 8 miles of rolling rural roads to finish in Williamsport.  Most states in the country and several foreign countries are represented in the field.

This was my third attempt at the race.  The first one in 2006 was unsuccessful as my body shut down at Taylors Landing (mile 38). I had never run more than a marathon distance (26 miles) but the call of the local event was too strong.  I learned some running (and life) lessons from the experience; in second place at half way, in a car at 38 miles.

No runner is content after not finishing a race and the JFK was no different. My last DNF was the 1989 Boston Marathon, but I’ve returned successfully 15 times since. At the 2007 JFK 50 a conservative plan led to a 16th place finish in 6:57.  Content in having finished the race, the plan was to return again this year and attack it a bit more.

On race morning most runners awake in hotels, I had the luxury of sleeping in my own bed, making my favorite coffee, and giving the family a quiet goodbye while they slept in.  I would be 4 hours till returning to Shepherdstown at mile 30.

The bank thermometer in Boonsboro read 19 degrees, and the wind report was 20 miles per hour from the upstream direction of the Potomac.  That was of little concern now, the first challenge is surviving the rocky Appalachian Trail.

I rendezvoused with fellow runners Andy Mason of Hagerstown (last years 9th place finisher) and 2006 winner Pete Breckenridge. They were stripping down to shorts. Though they were more experienced at the ultra distances, they followed the “trust me I’m a doctor” advice and put some long running pants on.

The three of us started the climb to the South Mountain Inn together, and then separated on the AT.  Andy ran the most cautious on the trail, Pete went ahead.  Fifty miles later we would end up finishing within 10 minutes of each other in 9th, 10th, and 11th.

Running the Appalachian Trail is what separates this event from other faster road or trail races.  If one considers the C & O portion trail, this stretch is rock and ice.  The goal is to get through it without damage.  Even with gentle short steps and careful foot placement, I took two decent falls, but rolled back to my feet and kept going.  The last descent into Weverton is the most treacherous as you dodge the rocks down the switchbacks.  No letting up on the focus as a fall here could end the day.

At Weverton I was thankful that no train was blocking the cross over to the canal and that my stash of Powergels was where I left it the day before.  Physiologically a body can absorb 240 calories an hour while running.  That is 2 gels an hour, and I prefer the chocolate and double caffeinated latte Powergel varieties.  A 50-mile race is no time to try new things.  Having consumed the 4 gels I carried from the start, this new fuel would get me to my family waiting 15 miles upriver in Shepherdstown.  I did not understand this principle in the 2006 and took 4 gels an hour, and returned most of that back to the trail 22 miles into the race, along with a stomach of Gatorade.

The right turn onto the C&O necessitated a change in strategy. The wind was hard and cold into the face.  World Class Runner Johan Oosthuizen from South Africa was the first off the trail.  His goal was to break the course record, that goal would be impossible today.  He held on for a 4th place finish after the aggressive start.

I was about 25th off the trail, but confident that I could run down many of the fast trail runners.  My strength is road marathons, and the event was now a running race.  The stretch between Harpers Ferry and Shepherdstown (WV) went as well as could be expected.  I averaged 7 minutes a mile into the wind and enjoyed the support of the crowds gathered in Antietam Creek Campground and along the Canal.  This was a bit quicker than prudence would dictate, but I had 8 family members waiting for me in Shepherdstown and was anxious to greet them.

After giving my wife, kids, nieces, and nephews a few high fives and hugs, it was now time for the lonely and challenging stretch of the race.  The soft surface of the C & O, although welcoming at first, becomes fatiguing.  There are 11 more miles of canal between Shepherdstown until you leave at Dam 4.

Taylors Landing at mile 38 is the real turning point of the race.  Those who continue on from here finish.  My wife Roberta and kids greeted me here with “energy hugs,” restocked my double caffeinated gel supply, and headed to the pizza parlor in Williamsport.  It would be over an hour and a half before I arrived.

Besides the fueling strategies another trick to get through the later stages of an event like this is finding the right “hybrid” effort.  Using fat as fuel is efficient and essential, this is electric mode.  If one goes too fast- the fuel is gas, easier to access but way less efficient.  Like a Prius, the transition is subtle….a little too quick and you are operating on gas and before you realize it you are running dry.

Another trick is developing efficient stride movement.  I use a technique known as ChiRunning which focuses on landing midfoot, avoiding the braking of heel strike,  using the core muscles as power generators, and employing a slight lean to get some gravity help.  It works for long distances as one cannot push off with the small muscles of the feet and calves for nearly 7 hours.

Dam 4 is a welcome site, now a change of surface and the 8 mile countdown on Dam 4 Road to the finish.  The strategy here is to run from mile marker to mile marker.  The first one you see is “8 to go.”  The mental ploy after jogging past is “only 7 miles and change to go.”  At marker “7 to go”…only “6 and change”…and so on, one at a time.  A JFK vet shared this wisdom now used by many.

Rounding the final turn to the finish at the Williamsport Middle School brings a final spring in the step.  You wipe the snot off, smile, hug and high five the waiting family, and cross the line.  Mike Spinnler the race director announced me in as the first Masters (age 40 plus) and first military finisher (this race has a long history of service runners) with a finish time of 6 hours 45 minutes, and 11th place overall. After the rough rookie performance, Mike kept the faith and invited me back.

The next finisher from West Virginia was another local, 44-year-old James Munnis, in a solid 141st place in 8:54.  This was James’ first attempt at the distance, so even more remarkable.

Hot showers were waiting in the school along with warm soup and pizza.  The hot water heater at the school is legendary as runners cross the line well into the evening, all greeted with ample hot water.  The volunteers are also legendary and in a race where brief rest is good, the runners stop and thank them.  As a rule runners do not litter the trail either–no city marathon drink and throw cup.

Our accomplishments are nothing compared to a few of the participants who have finished over 25 of these, and are now bringing their kids to run with them.  They are fulfilling what JFK envisioned in 1961:

“We do not want in the United States a nation of spectators. We want a nation of participants in the vigorous life. This is not a matter which can be settled, of course, from Washington.  It is really a matter which starts with each individual family…”
- John F. Kennedy, 1961 Conference of Physical Fitness and Youth

See you next year.

Mark Cucuzzella MD
Shepherdstown, West Virginia

P.S. - Special thanks to my sponsors Brooks Sports for the awesome warm and comfortable shoes and gear and to Powerbar for the gel power.